Life of Photos
for Google


We tend to assume that tech is equitable by default, but it’s not. Historically, cameras have been optimized for white skin, overlooking darker skin tones. Today’s digital and phone cameras carry that same bias. If you want to know more . Google is committed to changing that with their Real Tone, a new technology focused on accurately representing the nuances of all skin tones. 





Agency: Wieden + Kennedy
Creative Directors:  Jessica Ghersi & Marc Duran
Agency Producers: Jordan Leinen & Marisa Bursteen
Director: Rodney Passé & Daniel Wolfe